Big data and artificial intelligence are constantly innovating and widely used in people’s daily life, bringing human society into the era of the digital economy. People gradually realize that personal information is a kind of data resource with high value, and the growth rate of network users is also very alarming. In platform capitalism, data is gold, which creates great commercial value. As a result, applications and services related to personal information have sprung up.
With the increasing importance and use of these platform services, the consent culture of the internet has become a blind non-informed consent culture, heavily relying on social incentives and group dynamics in decision-making that are not adequately reflected in current and upcoming privacy regulation. Both personal protection awareness and industry self-discipline need to be strengthened, but more dependent on the country’s strong laws to guarantee it. The country must formulate and improve laws.